How To Choose The Right Marketing Freelancer

by Feb 24, 2019

So, you’re in the market for a marketing freelancer to help you with your business. There are hundreds of freelancers in Calgary who are at your disposal. Without a doubt there is someone with the exact right skills to help you with your business goals. Let’s dive right into the good stuff of what made you click on this blog…

#1 Most Important Thing When Hiring A Marketing Freelancer

First and foremost, there needs to be trust. If you were hiring a remote worker for your own company for example you would want to be confident that they are putting in as much care and effort into their work as you are. When you meet with a candidate, trust your gut! If you feel comfortable and confident that they’ll bring you results, excellent! If not, there’s no shame in going back to the drawing board. It’s better to delay hiring someone than rushing into hiring someone that you’re not 100% comfortable with.

Let’s take this step by step…

Step 1: Identify What You Need Help With

To understand what you need to look for in a marketing freelancer first you need to understand what you actually need help with.

  1. Do you need to spruce up your online presence?
  2. Are you having troubles attracting the right audience?
  3. Is your website slipping down the rankings on Google?
  4. Are you running out of time to prepare your social media?
  5. Do you feel uninspired and need a fresh take on your business?

Once you’ve uncovered what it is you need, you can narrow done the type of marketing freelancer that will be able to create an effective strategy for your business. If it’s a bunch of things or one very broad challenge you’re going to need someone who can handle it all. If it’s one specific area that you need help with, say graphic design or SEO then find someone who is experienced at those things. If you’re unsure about that person’s abilities all you have to do is ask!

Step 2: Finding Your Perfect Match

Now that you’ve narrowed down what it is you need from a marketing freelancer, how do you find your perfect match?

To the Google machine!

Do some exploring, ask the people you know if they know anyone, and really look at your options. Take your time! Look at social media accounts, websites, reviews, and case studies to get all the information you can. From there you should be able to tell if that candidate has the right tools and experience to do the job.

Wants vs Needs

What is the most important to you? Is it experience? Price? Someone who is available 24/7 to answer your call? Are you willing to sacrifice one for the other? You have the freedom to create your “wants vs needs list” and find someone who can make it happen for you.

If you want to know more about any candidate before meeting them, ASK THEM!

Step 3: Making A Calculated Decision

After all that research and narrowing down expertise, it’s time to meet your candidates! First question:

Do they seem like people you could actually work with?

Having a solid relationship with transparent communication is key to a good working relationship as I’m sure you know. Make sure you feel comfortable with the person you choose and their communication style. 

This person will be getting intimate with your business and your audience. They need to fully comprehend your business goals and be on the same page with you. I cannot say enough how important it is to have a transparent relationship with your freelancer.

For me personally, I value honest and frequent communication. At the end of the day, I’m here to help YOU and YOUR business. My #1 priority is that my clients understand why we are moving in a certain direction and are comfortable asking me questions and giving feedback. If that’s something you value as well, I would love to have a discussion with you about your business goals. 

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Calgary Freelancer

I get it - making the decision to connect can be hard. The first step is sending the email, go ahead push the button!